Traversing the Traction Gap

Traversing the Traction Gap

Traction. Startups Need It. Learn How To Get It.

Vision, groundbreaking ideas, total commitment, and boundless enthusiasm characterize most startups, but they require capital to go from promising product to scalable business. More than 80 percent of all early-stage startups fail. Most of them can build a product, but the vast majority stumble when it comes time to take those products to market due to poor â€œmarket engineeringâ€ skills.

Traversing the Traction Gap exposes the reasons behind that scary failure rate and provides a prescriptive how-to guide, focused specifically on market engineering techniques, so startups can succeed.

The go-to-market hurdle is insurmountable to many startups. Just when they most need to establish a foothold in the market, they run short on time and money. This is the Traction Gap, that period of time introducing a new product into the marketplace and being able to scale it during a rapidly closing window of opportunity. Traversing the Traction Gap is a practical guidebook for navigating the tumultuous early life of a startup. Based on real-life examples, the advice from Cleveland and the members of the Wildcat Venture Partners team provides a roadmap and metrics for succeeding where others have failed.
Country USA
Brand EverAfter Romance
Manufacturer Radius Book Group
Binding Paperback
IsAdultProduct
Height 9
Length 6
Weight 2.314853751
Width 0.72
ReleaseDate 2019-02-21
NumberOfItems 1

Country	USA
Brand	EverAfter Romance
Manufacturer	Radius Book Group
Binding	Paperback
IsAdultProduct
Height	9
Length	6
Weight	2.314853751
Width	0.72
ReleaseDate	2019-02-21
NumberOfItems	1

Traversing the Traction Gap

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