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Books > 0749939753
  1. Tribes
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  2. Tribes

    Delivery: 10-20 Working Days
    Customer Ratings (533 reviews)
    Price R278.00

Additional Information

The New York Times, BusinessWeek, and Wall Street Journal Bestseller that redefined what it means to be a leader.
Since it was first published almost a decade ago, Seth Godin's visionary book has helped tens of thousands of leaders turn a scattering of followers into a loyal tribe. If you need to rally fellow employees, customers, investors, believers, hobbyists, or readers around an idea, this book will demystify the process.
It's human nature to seek out tribes, be they religious, ethnic, economic, political, or even musical (think of the Deadheads).  Now the Internet has eliminated the barriers of geography, cost, and time. Social media gives anyone who wants to make a difference the tools to do so.
With his signature wit and storytelling flair, Godin presents the three steps to building a tribe: the desire to change things, the ability to connect a tribe, and the willingness to lead.
If you think leadership is for other people, think again—leaders come in surprising packages. Consider Joel Spolsky and his international tribe of scary-smart software engineers. Or Gary Vaynerhuck, a wine expert with a devoted following of enthusiasts. Chris Sharma led a tribe of rock climbers up impossible cliff faces, while Mich Mathews, a VP at Microsoft, ran her internal tribe of marketers from her cube in Seattle.
Tribes will make you think—really think—about the opportunities to mobilize an audience that are already at your fingertips. It's not easy, but it's easier than you think.


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Seth Godin
Most Helpful Customer Reviews

This book is not a step by step manual on how to become a leader. Leadership is intangible, and in truth it varies from person to person and scenario to scenario. Godin doesn't attempt to create a formula for the reader to follow; instead he LEADS us toward leadership. How? Through examining what has made other leaders effective and by inciting us to do the same.

Leadership is not as simple as having followers; it is a complex and multi-faceted thing. It is also organic; that is, a leader determines in a situation or with a certain people to lead in a way that is best for that time, that place, and those people. Great leaders understand that they need to personalize their leadership because a true leader is, after all, about those he is leading. Godin embodies this mindset and explains it well.

Tribes are indeed something mankind has sought out since the earth became populated enough to have them. Today we are more advanced technologically, but at our core we... Read more
Seth Godin's straightforward style works perfectly for Tribes. Leading is not a recipe, but rather a production based on individual tastes. He gave me multiple ideas to apply to engaging my business' assorted stakeholders. Most importantly, I am re-committed to approaching them with a mindset to serve them by leading. I understand who is in my tribe, as well as who can benefit from it. I can now confidently exclude those who aren't. I'll be ready when they are ready to join!
I recommend this book to anyone who wants to make a difference. Anyone who is sick and tired of standing by watching things happen to them and is ready for a change. I read a number of reviews that were very negative about this book just before I started reading it and read it anyway. Very happy I did! No, you won't get step by step instructions here so don't look for them. The point is you already have what you need to lead. Just get out there believe in your mission and start gathering your tribe to move it forward.
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