Trump University Marketing 101: How to Use the Most Powerful

Trump University Marketing 101: How to Use the Most Powerful Ideas in Marketing to Get More Customers and Keep Them

Trump University Marketing 101 combines the biggest name in business with the 40-year teaching experience of one of the most well-known marketing thinkers in academia. Without an MBA in marketing, how can todayâ€™s entrepreneurs and business owners stay on top of whatâ€™s happening in marketing? How can they find the best new ideas and avoid those tactics that donâ€™t work or just lead to trouble?
Trump University Marketing 101 presents all the basics of a marketing MBA. Each chapter focuses on one key marketing idea and explores it in a straightforward, non-academic manner with exercises and examples that show the idea in action. But more than basic instruction, Sexton also includes his own methodologies for making vital marketing decisionsâ€“the same methodologies major corporations pay top-dollar to have him teach their employees.

Don Sexton is Professor of Business at Columbia University and principle of The Arrow Group, Ltd.Â®, a marketing consulting and training firm whose clients have included GE, Citigroup, IBM, and Pfizer, among many others. He has taught at Columbia for more than 35 years, is a recipient of the Business Schoolâ€™s Distinguished Teaching Award, and has written numerous articles on marketing and branding issues. He is often quoted in prominent media such as The New York Times, Business Week, and Beijingâ€™s China Economic Daily.
Country USA
Brand Wiley
Manufacturer John Wiley & Sons Inc
Binding Hardcover
UnitCount 1
EANs 9780471916901
ReleaseDate 0000-00-00

Trump University Marketing 101: How to Use the Most Powerful Ideas in Marketing to Get More Customers and Keep Them

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Country	USA
Brand	Wiley
Manufacturer	John Wiley & Sons Inc
Binding	Hardcover
UnitCount	1
EANs	9780471916901
ReleaseDate	0000-00-00