Once upon a time, only typesetters needed to know about kerning, leading, ligatures, and hanging punctuation. Today, however, most of us work on computers, with access to hundreds of fonts, and we’d all like our letters, reports and other documents to look as good and as readable as possible. But what does all the confusing terminology about ink traps, letter spacing, and visual centring mean, and what are the rules for good typography? Type Matters! is a book of tips for everyday use, for all users of typography, from students and professionals to anyone who does any layout design on a computer. The book is arranged into three chapters: an introduction to the basics of typography; headline and display type; and setting text. Within each chapter there are sections devoted to particular principles or problems, such as selecting the right typeface, leading, and the treatment of numbers. Examples throughout show precisely what makes good typography and, crucially, what doesn’t. Authoritatively written and designed by a practitioner and teacher of typography, Type Matters! has a beautifully clear layout that reinforces the principles discussed throughout.
Brand: Merrell Publishers
Used Book in Good Condition
Most Helpful Customer Reviews
If you want to know about typesetting, this is the book for you. Very, very informative book. What makes this book one of the best 'what's it all about' ones I've ever read on any subject is the clarity, humor and - speaking sincerely - the elegance of the presentation.
I had originally wanted to purchase <Just My Type: A Book About Fonts ...> (which has not arrived yet), but in reading the reviews of Just My Type, which is an account of fonts, I encountered numerous recommendations and citations of this one, which is written by a typesetting expert. The story of how the book came to be is pretty interesting.
The book itself talks about different types of situations - say, where you want a tall, skinny swath of text and you wish to avoid what they call 'rivers' - those strips of white that develop as spaces between words as they pile up one atop the other. There's a way to tweak the font to change that. He has examples of what fonts work for what...
A nifty little reference. Sort of a pocket bible for typography. Nothing groundbreaking for people who have read a bunch on typography, but still a pleasant consolidation of information. Well bound book as well.
Solid little book. Designed very well and straight forward. Some design books can get a little full of themselves and so pseudo-sophisticated they lose all of their practicality. I;ve been at it for years and still recommend this book to students and professionals alike. The only sad part is the production value - the little ribbon book markers came off as did the elastic place holder. I swear I do not juggle my books.
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