Value Redesigned: New Models for Professional Practice

Architects and engineers can be pre-eminent value creators in the 21st century. This groundbreaking book presents an in-depth look into that potential future. Davy and Harris reveal a vivid landscape where innovative new models for professional practice are already beginning to flourish, showing firms avenues of escape from the vicious cycle of commoditization and low prestige that is epidemic within the architecture and engineering community. Aligned with the dynamics of the emerging knowledge-based economy, these new models of practice offer bold value propositions, combining new ways of creating value with innovative pricing strategies Value Redesigned explores the adaptive challenges firms face as they move into the future, and offers guidance for the difficult transformational work required for genuine success, including how to become a “living firm,” reassume a proactive leadership role with clients and within society, implement new strategies for value creation and compensation, and develop the social and leadership capacities essential to success.