Drive growth by creating a measurable sales and marketing strategy that's grounded in research and generates a predictable return on investment.
Most Helpful Customer Reviews
I've had the pleasure of working with Lori Turner-Wilson and her team at RedRover in Memphis for over a year now - and if you want fast, actionable, high-impact insights that will help your business grow, this book is the next best thing. WOOF gives you clear insight into the complexities of researching and designing a cohesive sales and marketing strategy that will drive real results for your business. Highly recommended!
Entrepreneurship requires constant adaption, however often we are sidetracked by the “shinny object syndrome”. Lori’s book brings to light proven results that will help transform and grow your business, while avoiding the pitfalls that have sidelined or even crippled an organizations bottom line. Her analysis on culture, customer experience, and the ever evolving sales cycle, give great insight into the buyers mind, allowing for a more targeted approach vs. “the wide cast net”. As a client of Red Rover Sales and Marketing, I can attest to the ROI achieved through Red Rover’s results, and as an Entrepreneur, the educational growth that helped me avoid those same pitfalls. Truly a must read for today’s business professional.
Leaders can suffer from Shiny Object Syndrome! When this happens, Failure is the view in the mirror that's 'closer than it appears'. Insightful, fun, quick read
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