Webs of Influence: The Psychology of Online Persuasion

Webs of Influence: The Psychology of Online Persuasion

Product ID: 0273772953 Condition: New

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Product Description

Webs of Influence: The Psychology of Online Persuasion

  • Used Book in Good Condition

As legions of businesses scramble to set up virtual-shop, we face an unprecedented level of competition to win over and keep new customers online.

 

At the forefront of this battleground is your ability to connect with your customers, nurture your relationships and understand the psychology behind what makes them click.

 

In this book The Web Psychologist, Nathalie Nahai, expertly draws from the worlds of psychology, neuroscience and behavioural economics to bring you the latest developments, cutting edge techniques and fascinating insights that will lead to online success.

 

Webs of Influence delivers the tools you need to develop a compelling, influential and profitable online strategy which will catapult your business to the next level €“ with dazzling results.

Technical Specifications

Country
USA
Brand
Brand: FT Press
Manufacturer
Ft Pr
Binding
Paperback
ItemPartNumber
YES7235388
UnitCount
1
EANs
9780273772958