What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest

Sticky Branding: 12.5 Principles to Stand Out, Attract Customers, and Grow an Incredible Brand

How to Get People to Do Stuff: Master the art and science of persuasion and motivation

Designing Brand Identity: An Essential Guide for the Whole Branding Team, 4th Edition

The Brand Mapping Strategy: Design, Build, and Accelerate Your Brand

Brand Against the Machine: How to Build Your Brand, Cut Through the Marketing Noise, and Stand Out from the Competition

The Brand Gap: How to Bridge the Distance Between Business Strategy and Design

Brand Thinking and Other Noble Pursuits

What's the Future of Business?: Changing the Way Businesses Create Experiences

Retailing Management

The Brand Flip: Why customers now run companies and how to profit from it (Voices That Matter)