This book explores what marketing is and how an enterprise can differentiate itself from others in attracting and retaining customers. The book is organized according to the design of the

What Is Marketing?
- Used Book in Good Condition
This book explores what marketing is and how an enterprise can differentiate itself from others in attracting and retaining customers. The book is organized according to the design of the first-year marketing course in the two-year MBA program at the Harvard Business School. Each chapter of the book is written by HBS faculty and used by MBA students in preparation for classroom participation. The book consists of three parts: the analysis of marketing opportunities, the formulation of marketing strategy, and the execution of that strategy.
Country USA
Brand Harvard Business Review Press
Manufacturer Harvard Business Review Press
Binding Paperback
ItemPartNumber 9781422104606
Model 9781422104606
UnitCount 3
EANs 9781422104606
ReleaseDate 0000-00-00

Country	USA
Brand	Harvard Business Review Press
Manufacturer	Harvard Business Review Press
Binding	Paperback
ItemPartNumber	9781422104606
Model	9781422104606
UnitCount	3
EANs	9781422104606
ReleaseDate	0000-00-00

What Is Marketing?