What Women Want: The Science of Female Shopping

What Women Want: The Science of Female Shopping

PACO UNDERHILL, the author of the hugely successful Why We Buy and The Call of the Mall, reports on the growing importance of women in everybodyâ€™s marketplaceâ€”what makes a package, product, space, or service "female friendly." Underhill offers a tour of the worldâ€™s marketplaceâ€”with shrewd observations and practical applications to help everybody adapt to the new realities.

As large numbers of women become steadily wealthier, more powerful, and more independent, their choices and preferences are transforming our commercial environment in a variety of important ways, from the cars we drive to the food we eat; from how we buy and furnish our homes to how we gamble, play, and use the Internetâ€”in short, how we spend our time and money.

With the same flair and humor that made his previous books universally appealing, Underhill examines how a womanâ€™s role as homemaker has evolved into homeowner and what women look for in a home. How the home gym and home office are linked to the womenâ€™s health movement and home-based businesses. Why the refrigerator has trumped the stove as the crucial appliance. How every major hotel chain in the world has redesigned rooms and services for the female business traveler. Why some malls, appealing to women, are succeeding while others fail. What women look for online and why some retail websites, like Amazon, attract women while other sites turn them off.

"The point is," writes Underhill, "while men were busy doing other things, women were becoming a major social, cultural, and economic force."

And, as he warns, no business can afford to ignore their power and presence.
Country USA
Brand Simon & Schuster
Manufacturer Simon & Schuster
Binding Paperback
ReleaseDate 2011-07-19
UnitCount 1
EANs 9781416569961

Country	USA
Brand	Simon & Schuster
Manufacturer	Simon & Schuster
Binding	Paperback
ReleaseDate	2011-07-19
UnitCount	1
EANs	9781416569961

What Women Want: The Science of Female Shopping

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