Why Motivating People Doesn't Work . . . and What Does: The

Why Motivating People Doesn't Work . . . and What Does: The New Science of Leading, Energizing, and Engaging

Top leadership researcher, consultant, and coach Susan Fowler says stop trying to motivate people! It's frustrating for everyone involved and it just doesn't work. You can't motivate peopleâ€”they are already motivated but generally in superficial and short-term ways. In this book, Fowler builds upon the latest scientific research on the nature of human motivation to lay out a tested model and course of action that will help leaders guide their people toward the kind of motivation that not only increases productivity and engagement but that gives them a profound sense of purpose and fulfillment.

Fowler argues that leaders still depend on traditional carrot-and-stick techniques because they haven't understood their alternatives and don't know what skills are necessary to apply the new science of motivation. Her Optimal Motivation process shows leaders how to move people away from dependence on external rewards and help them discover how their jobs can meet the deeper psychological needsâ€”for autonomy, relatedness, and competenceâ€”that science tells us result in meaningful and sustainable motivation.

Optimal Motivation has been proven in organizations all over the worldâ€”Fowler's clients include Microsoft, CVS, NASA, the Catholic Leadership Institute, H&R Block, Mattel, and dozens more. Throughout the book, she illustrates how each step of the process works using real-life examples. Susan Fowler 's book is the groundbreaking answer for leaders who want to get motivation right!
Country USA
Brand Berrett-Koehler
Manufacturer Berrett-Koehler Publishers
Binding Hardcover
ItemPartNumber 9781626561823
Color White
ReleaseDate 2014-09-30
UnitCount 1
EANs 9781626561823

Country	USA
Brand	Berrett-Koehler
Manufacturer	Berrett-Koehler Publishers
Binding	Hardcover
ItemPartNumber	9781626561823
Color	White
ReleaseDate	2014-09-30
UnitCount	1
EANs	9781626561823

Why Motivating People Doesn't Work . . . and What Does: The New Science of Leading, Energizing, and Engaging

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