Win Bigly: Persuasion in a World Where Facts Don't Matter

Win Bigly: Persuasion in a World Where Facts Don't Matter

NEW YORK TIMESÂ BESTSELLER

From the creator ofÂ Dilbert, an unflinching look at the strategies Donald Trump used to persuade voters to elect the most unconventional candidate in the history of the presidency, and how anyone can learn his methods for succeeding against long odds.
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ScottÂ Adamsâ€”a trained hypnotist and a lifelong student of persuasionâ€”was one of the earliest public figures to predict Trumpâ€™s win, doing so a week after Nate Silver put Trumpâ€™s odds at 2 percent in his FiveThirtyEight.com blog. The mainstream media regarded Trump as a novelty and a sideshow. But Adams recognized in Trump a level of persuasion you only see once in a generation.
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Trump triggered massive cognitive dissonance and confirmation bias on both the left and the right. Weâ€™re hardwired to respond to emotion, not reason. We might listen to 10 percent of a speechâ€”a hand gesture here, a phrase thereâ€”and if the right buttons are pushed, we irrationally agree with the speaker and invent reasons to justify that decision after the fact.
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The point isnâ€™t whether Trump was right or wrong, good or bad.Â Win BiglyÂ goes beyond politics to look at persuasion tools that can work in any settingâ€”the same ones Adams saw in Steve Jobs when he invested in Apple decades ago. For instance:
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Â· Â If you need to convince people that something is important, make a claim thatâ€™sÂ directionallyÂ accurate but has a big exaggeration in it. Everyone will spend endless hours talking about how wrong it is while accidentally persuading themselves the issue is a high priority.
Â· Â Stop wasting time on elaborate presentations. Inside, youâ€™ll learn which components of your messaging matter, and where you can wing it.
Â· Â Creating "linguistic kill shots" with persuasion engineering (such as â€œLow-energy Jebâ€) can be more powerful than facts and policies.
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Adams offers nothing less than â€œaccess to the admin passwords to human beings.â€ This is a must-read if you care about persuading others in any fieldâ€”or if you just want to resist persuasion from others.
Country USA
Brand Portfolio
Manufacturer Portfolio
Binding Hardcover
ItemPartNumber 9780735219717
ReleaseDate 2017-10-31
EANs 9780735219717

Country	USA
Brand	Portfolio
Manufacturer	Portfolio
Binding	Hardcover
ItemPartNumber	9780735219717
ReleaseDate	2017-10-31
EANs	9780735219717

Win Bigly: Persuasion in a World Where Facts Don't Matter

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