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Wine Queens: Understanding the Role of Women in Wine Marketing (SpringerBriefs in Business)

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Wine Queens: Understanding the Role of Women in Wine Marketing (SpringerBriefs in Business)

This book explores a fairly unique wine marketing topic by examining the role and historic function of Wine Queens and Wine Kings. The author charts the history of Wine Queens in Europe, the Americas and Asia, while also focusing on cases from Slovenia. The difference between Wine Queens and Beauty Queens is also describedÂ in light of marketing approaches used in the wine industry.Â The book concludesÂ with a thoughtful chapter on the role of objectification of women in profit seeking.
Country USA
Brand Springer
Manufacturer Springer
Binding Paperback
ItemPartNumber 3 black & white illustrations, biography
ReleaseDate 2015-03-31
UnitCount 1
EANs 9783319166605

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Country	USA
Brand	Springer
Manufacturer	Springer
Binding	Paperback
ItemPartNumber	3 black & white illustrations, biography
ReleaseDate	2015-03-31
UnitCount	1
EANs	9783319166605