Writing for Dollars, Writing to Please: The Case for Plain

Writing for Dollars, Writing to Please: The Case for Plain Language in Business, Government, and Law

This unique book has been described as ''the one we've been waiting for'' and ''a game-changer for public communication.'' It collects the empirical evidence for the value of plain language in business, government, and law. Professor Kimble summarizes 50 studies (no less) showing that using plain language can save organizations and agencies a ton of money and that plain language serves and satisfies readers in every possible way. They strongly prefer it to legalese and officialese, they understand it better and faster, they are more likely to comply with it, and they are more likely to read it in the first place. Because it makes for readers who are more motivated, trusting, and confident, it could even help to restore faith in public institutions. The potential benefits are extraordinary.

The book also debunks the ten biggest myths about plain language, including the myths about plain legal language. It looks back on 40 highlights in plain-language history. And it outlines the elements of plain language. The book's call for clarity and simplicity is vital to everyone who writes for the public--and to every legal writer as well, since more than 15 of the studies involved legal documents. And the book's lively, distinctive style makes it a pleasure to read.

Professor Kimble is a leading expert on this subject. He has lectured throughout the United States and abroad, and has won several national and international awards for his writing and work.

Country	USA
Author	Joseph Kimble
Binding	Hardcover
EAN	9781611631913
Edition	1
ISBN	1611631912
IsEligibleForTradeIn	1
Label	Carolina Academic Press
Manufacturer	Carolina Academic Press
NumberOfPages	184
PublicationDate	2012-05-25
Publisher	Carolina Academic Press
Studio	Carolina Academic Press
ReleaseDate	0000-00-00

Writing for Dollars, Writing to Please: The Case for Plain Language in Business, Government, and Law

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