Writing for the Web: Creating Compelling Web Content Using

Writing for the Web: Creating Compelling Web Content Using Words, Pictures, and Sound
With Writing for the Web, youâ€™ll learn everything you need to know to create effective Web content using words, pictures, and sound. Follow along as instructor and writer Lynda Felder combines easy-to-follow guidelines with photographs, lists, and tables to illustrate the key concepts behind writing nonlinear, interactive stories; creating succinct and clear copy; and working compelling images, motion graphics, and sound into your content.

Many books offer instruction on how to use software programs to build Web sites, podcasts, and illustrations. But only Writing for the Web explains when and why an author might choose an illustration over a photograph, motion graphics over text, or a slice of Beethovenâ€™s Fifth over the sound of a bubbling brook. Focusing on storytelling techniques that work best for digital media, this book describes the essential skills and tools in a Web authorâ€™s toolbox, including a thorough understanding of grammar and style, a critical eye for photography, and an ear for just the right sound byte for a podcast.

This clearly written guide provides a fun and practical approach to Web writing that busy students and writers will be eager to learn and explore.
- Uses concise, straight-to-the-point style to illustrate techniques for writing sharp and focused Web copy, coupled with compelling visuals and sound
- Focuses on writing practices and guidelines, with exercises and prompts developed and tested by the author
- Features clear design, with plenty of pictures and visual elements, and a friendly and knowledgeable voice
Take your learning even further with Lynda's companion book: The Web Writer's Toolkit: 365 prompts, collaborative exercises, games, and challenges for effective online content.

For more tips, exercises, and suggestions for teachers, check out the bookâ€™s Web site at www.write4web.com.
Country USA
Brand New Riders
Manufacturer New Riders
Binding Paperback
ItemPartNumber 9780321794437
ReleaseDate 2011-11-06
UnitCount 1
EANs 9780321794437

Country	USA
Brand	New Riders
Manufacturer	New Riders
Binding	Paperback
ItemPartNumber	9780321794437
ReleaseDate	2011-11-06
UnitCount	1
EANs	9780321794437

Writing for the Web: Creating Compelling Web Content Using Words, Pictures, and Sound

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