YETI Hopper M30 Portable Soft Cooler, Charcoal

YETI's latest evolution of the Hopper soft cooler delivers on a top customer request - a wider, easier opening. Through thoughtful engineering and thorough design exploration, the new Hopper M30 replaces a zipper with magnets. This is their first cooler to put the HydroShield Technology to work for an ultra leak-resistant, yet easy-to-use closure.

This new closure system is two-fold, yet easier than ever to open and close. Plus it opens wide, making it a breeze to grab a few cold ones - as it should be. The dual, Quick-Release Buckles ensure that your Hopper M30 can withstand being tossed onto the boat or truck without opening unexpectedly.

The rest is Hopper as usual - which is to say it's all YETI-grade toughness with best-in-class thermal performance, and of course, waterproof too - so your food, drinks, or catch are protected from the weather or river you're in.