You are Now Less Dumb: How to Conquer Mob Mentality, How to

You are Now Less Dumb: How to Conquer Mob Mentality, How to Buy Happiness, and All the Other Ways to Outsmart Yourself
The author of the bestselling You Are Not So Smart gives readers a fighting chance at outsmarting their not-so-smart brains.
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A mix of popular psychology and trivia, You Are Now Less Dumb is grounded in the idea that we all believe ourselves to be objective observers of reality--except weâ€™re not. But thatâ€™s okay, because our delusions keep us sane.
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Expanding on this premise, McRaney provides eye-opening analyses of seventeen ways we fool ourselves every day, including:
- Enclothed Cognition (the clothes you wear change your behavior and influence your mental abilities)
- The Benjamin Franklin Effect (how you grow to like people for whom you do nice things and hate the people you harm).
- Deindividuation (Despite our best intentions, we practically disappear when subsumed by a mob mentality)
- The Misattribution of Arousal (Environmental factors have a greater effect on our emotional arousal than the person right in front of us)
- Sunk Cost Fallacy (We will engage in something we donâ€™t enjoy just to make the time or money already invested â€œworth itâ€)
McRaney also reveals the true price of happiness, and how to avoid falling for our own lies.Â
Country USA
Brand Avery
Manufacturer Avery
Binding Paperback
ItemPartNumber 70377
Color Teal/Turquoise green
ReleaseDate 2014-08-05
UnitCount 1
EANs 9781592408795

Country	USA
Brand	Avery
Manufacturer	Avery
Binding	Paperback
ItemPartNumber	70377
Color	Teal/Turquoise green
ReleaseDate	2014-08-05
UnitCount	1
EANs	9781592408795

You are Now Less Dumb: How to Conquer Mob Mentality, How to Buy Happiness, and All the Other Ways to Outsmart Yourself

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