Young, Black, Rich, and Famous: The Rise of the NBA, the Hip

Young, Black, Rich, and Famous: The Rise of the NBA, the Hip Hop Invasion, and the Transformation of American Culture
- Used Book in Good Condition
In Young, Black, Rich, and Famous, Todd Boyd chronicles how basketball and hip hop have gone from being reviled by the American mainstream in the 1970s to being embraced and imitated globally today. For young black men, he argues, they represent a new version of the American dream, one embodying the hopes and desires of those excluded from the original version.
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Shedding light on both perception and reality, Boyd shows that the NBA has been at the forefront of recognizing and incorporating cultural shiftsâ€”from the initial image of 1970s basketball players as overpaid black drug addicts, to Michael Jordanâ€™s spectacular rise as a universally admired icon, to the 1990s, when the hip hop aesthetic (for example, Allen Iversonâ€™s cornrows, multiple tattoos, and defiant, in-your-face attitude) appeared on the basketball court. Hip hop lyrics, with their emphasis on â€œkeepinâ€™ it realâ€ and marked by a colossal indifference to mainstream taste, became an equally powerful influence on young black men. These two influences have created a brand-new, brand-name generation that refuses to assimilate but is nonetheless an important part of mainstream American culture. This Bison Books edition includes a new introduction by the author.
Country USA
Brand Bison Books
Manufacturer Bison Books
Binding Paperback
ItemPartNumber 9780803216754
UnitCount 1
EANs 9780803216754
ReleaseDate 0000-00-00

Country	USA
Brand	Bison Books
Manufacturer	Bison Books
Binding	Paperback
ItemPartNumber	9780803216754
UnitCount	1
EANs	9780803216754
ReleaseDate	0000-00-00

Young, Black, Rich, and Famous: The Rise of the NBA, the Hip Hop Invasion, and the Transformation of American Culture

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