Zone to Win: Organizing to Compete in an Age of Disruption

Zone to Win: Organizing to Compete in an Age of Disruption

Over the last 25 years, Geoffrey Moore has established himself as one of the most influential high-tech advisors in the worldâ€•once prompting Conan Oâ€™Brien to ask â€œWho is Geoffrey Moore and why is he more famous than me?â€

Following up on the ferociously innovative ESCAPE VELOCITY, which served as the basis for Mooreâ€™s consulting work to such companies as Salesforce, Microsoft, and Intel, ZONE TO WIN serves as the companion playbook for his landmark guide, offering a practical manual to address the challenge large enterprises face when they seek to add a new line of business to their established portfolio. Focused on spurring next-generation growth, guiding mergers and acquisitions, and embracing disruption and innovation, ZONE TO WIN is a high-powered tool for driving your company above and beyond its limitations, its definitions of success, and ultimately, its competitors.

Mooreâ€™s classic bestseller, CROSSING THE CHASM, has sold more than one million copies by addressing the challenges faced by start-up companies. Now ZONE TO WIN is set to guide established enterprises through the same journey.

â€œFor any company, regardless of size or industry, ZONE TO WIN is the playbook for succeeding in todayâ€™s disruptive, connected, fast-paced business world.â€ â€•Marc Benioff, CEO, Salesforce

â€œOnce again Geoffrey Moore weighs in with a prescient examination of what it takes to win in todayâ€™s competitive, disruptive business environment.â€ â€•Satya Nadella, CEO, Microsoft

"With this book, Geoffrey Moore continues to lead us all through ever-changing times...His work has changed the game of changing the game!" â€•Gary Kovacs, CEO, AVG

â€œZONE TO WIN uses crystal-clear language to describe the management plays necessary to win in an ever-disrupting marketplace. Regardless of your level of management experience, you will find this book an invaluable tool for building long-term success for your business.â€ â€•Lip-Bu Tan, President and CEO, Cadence Design Systems
Country USA
Brand Diversion Books
Manufacturer Diversion Books
Binding Hardcover
ReleaseDate 2015-11-03
UnitCount 1
EANs 9781682301715

Country	USA
Brand	Diversion Books
Manufacturer	Diversion Books
Binding	Hardcover
ReleaseDate	2015-11-03
UnitCount	1
EANs	9781682301715

Zone to Win: Organizing to Compete in an Age of Disruption

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