Ad Critique: How to Deconstruct Ads in Order to Build Better Advertising

Advertising: Concept and Copy (Third Edition)

A Whack on the Side of the Head: How You Can Be More Creative

The Art of the Idea: And How It Can Change Your Life

Damn Good Advice (For People with Talent!): How To Unleash Your Creative Potential by America's Master Communicator, George Lois

A Technique for Producing Ideas: The simple, five-step formula anyone can use to be more creative in business and in life!

Writing That Works; How to Communicate Effectively In Business

Differentiate or Die: Survival in Our Era of Killer Competition

Advertising and Promotion: An Integrated Marketing Communications Perspective, 9th Edition

Advertising Creative: Strategy, Copy, and Design

The Market Research Toolbox: A Concise Guide for Beginners