Differentiate or Die: Survival in Our Era of Killer

Differentiate or Die: Survival in Our Era of Killer Competition

A newly revised and expanded edition of the revolutionary business classic, Differentiate or Die, Second Edition shows you how to differentiate your products, services, and business in order to dominate the competition. Veteran marketing guru Jack Trout uses real-world examples and his own unique insight to show you how to bind customers to your products for long-term success and loyalty. This edition includes new case studies, new research, and updated examples from around the world.
Country USA
Brand Wiley
Manufacturer Wiley
Binding Hardcover
ItemPartNumber , black & white tables, figures
ReleaseDate 2008-02-08
UnitCount 1
Format Illustrated
EANs 9780470223390

Differentiate or Die: Survival in Our Era of Killer Competition