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Advertising Media Planning: A Brand Management Approach

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Advertising Media Planning: A Brand Management Approach
- Used Book in Good Condition
Media decisions are made every day by agency media personnel and by brand management on the client side. This work offers guidance for those who practice media planning on a daily basis as well as those who must ultimately approve those strategic media decisions.
Country USA
Brand Routledge
Manufacturer Routledge
Binding Paperback
EANs 9780765613103
ReleaseDate 0000-00-00