Best Practice Cases in Branding for Strategic Brand Management, 3/e

Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 4th Edition

The Attention Merchants: The Epic Scramble to Get Inside Our Heads

Cases in Advertising Management

Service and Style: How the American Department Store Fashioned the Middle Class

Strategic Brand Managment: Building, Measuring, and Managing Brand Equity

Public Relations: The Profession and the Practice

Truth, Lies, and Advertising: The Art of Account Planning

Socialnomics: How Social Media Transforms the Way We Live and Do Business

Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 4/e