Strategic Brand Managment: Building, Measuring, and Managing

Strategic Brand Managment: Building, Measuring, and Managing Brand Equity

Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisionsâ‚¬â€œand thus improving the long-term profitability of specific brand strategies.
Country USA
Brand Pearson
Manufacturer by Kevin Keller (Author)
Binding Paperback
ItemPartNumber 1
EANs 9780273779414
ReleaseDate 0000-00-00

Strategic Brand Managment: Building, Measuring, and Managing Brand Equity