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Springer Business & Finance Resources
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Marketing
R 1,887
Ingredient Branding: Making the Invisible Visible
R 2,744
Measuring Customer Experience: How to Develop and Execute the Most Profitable Customer Experience Strategies
R 1,820
The DNA of Customer Experience: How Emotions Drive Value
R 3,200
Competitive Identity: The New Brand Management for Nations, Cities and Regions
R 4,461
Modeling Markets: Analyzing Marketing Phenomena and Improving Marketing Decision Making (International Series in Quantitative Marketing)
R 1,722
B2B Brand Management
R 1,010
Brand Media Strategy: Integrated Communications Planning in the Digital Era
R 2,558
Star-Spangled Soccer: The Selling, Marketing and Management of Soccer in the USA
R 2,592
Product Information Management (Management for Professionals)
R 2,331
Globalizing Ideal Beauty: Women, Advertising, and the Power of Marketing
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