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Competitive Identity: The New Brand Management for Nations, Cities and Regions
Product ID: 0230500285
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Product Description
Competitive Identity: The New Brand Management for Nations, Cities and Regions
Ever since Simon Anholt coined the phrase 'Nation Branding, there has been more and more interest in the idea that countries, cities and regions can build their brand images. This authoritative book considers how commercial brand management can really be applied to places and shows how places can build and sustain their competitive identity.
Technical Specifications
Country
USA
Brand
MACMILLAN
Manufacturer
Palgrave Macmillan
Binding
Hardcover
PartNumber
YES2234197
Height
0.59
Length
9.53
Weight
0.85098433132
Width
6.47
ReleaseDate
2006-11-13T00:00:01Z
NumberOfItems
1
