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City Branding: Theory and Cases

City Branding: Theory and Cases

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Product Description

City Branding: Theory and Cases

The practice of city branding is being adopted by increasing numbers of city authorities around the world and it is having a direct impact on public and private sector practice. The author captures this emerging phenomenon in a way that blends a solid theoretical and conceptual underpinning together with relevant real life cases.

Technical Specifications

Country
USA
Height
9.75
Length
6.5
Weight
1.19931470528
Width
0.75
ReleaseDate
2010-12-03T00:00:01Z
NumberOfItems
1

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