Place Branding: Glocal, Virtual and Physical Identities,

Place Branding: Glocal, Virtual and Physical Identities, Constructed, Imagined and Experienced

The topic of place branding is moving fromÂ infancy to adolescence. ManyÂ cities, and nations have already established their place brand and this well documented new book brings the fundamentals of place branding together in an academicÂ format but is at the same time useful for practice.
Country USA
Brand MACMILLAN
Manufacturer Palgrave Macmillan
Binding Paperback
ItemPartNumber Illustrated
ReleaseDate 2009-08-18
UnitCount 1
Format Illustrated
EANs 9780230230736

Place Branding: Glocal, Virtual and Physical Identities, Constructed, Imagined and Experienced