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Campaign Communication and Political Marketing

Campaign Communication and Political Marketing
Campaign Communication and Political Marketing is a comprehensive, internationalist study of the modern political campaign. It indexes and explains their integral components, strategies, and tactics.
- Offers comparative analyses of campaigns from country to country
- Covers topics such as advertising strategy, demography,Â the effect of campaign finance regulation on funding, and more
- Draws on a variety of internationalÂ case studiesÂ including the campaigns of Barack Obama andÂ Nicolas Sarkozy
- AnalysesÂ the impact of digital media and 24/7 news cycle on campaign conduct
Country USA
Brand Wiley-Blackwell
Manufacturer Wiley-Blackwell
Binding Paperback
ReleaseDate 2011-04-18
UnitCount 1
Format Illustrated
EANs 9781444332353

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