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Books > Business & Money > Processes & Infrastructure > Customer Relations > 1118835808
  1. Connected CRM: Implementing a Data-Driven, Customer-Centric Business Strategy
    Connected CRM: Implementing a Data-Driven, Customer-Centric Business Strategy
    Connected CRM: Implementing a Data-Driven, Customer-Centric Business Strategy
    Image(s) provided for illustrative purposes and may differ from the actual product
  2. Connected CRM: Implementing a Data-Driven, Customer-Centric Business Strategy

    [1118835808]
    Delivery: 10-20 Working Days
    Customer Ratings (1 reviews)
    Price R913.00

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Additional Information

Praise for Connected CRM

“Many books explore the subject of CRM. In this book the ‘m’ is for Marketing and David’s seasoned perspective indeed makes it a capital ‘M.’ Taking core direct response marketing techniques and moving beyond the simple use of data and analytics, he explores how today’s marketers can leverage advances in technology to create successful customer-centric business strategies.”
—Ted Ward, VP of Marketing, GEICO

“A must-read for CMOs, and more importantly CEOs, to simplify all the buzzwords around ‘big data’ and dimensionalize the organizational change necessary to become truly customer centric.”
—Theresa McLaughlin, Chief Marketing and Communications Officer, Citizens Financial Group

“Big Data, Social, and Cloud have become overused buzzwords with ambiguous meaning, but David brings to bear his years of industry leadership and experiences to break down today’s trends and opportunities in a practical, actionable fashion. A must-read for anyone who prefers profit over PowerPoint.”
—Manish Bhatt, SVP and Chief Digital Officer, MetLife

“In a data-rich world, consumers demand that marketers turn data into highly relevant and personal experiences—‘Don’t talk with me as a member of a segment, talk with me about how you will meet my unique expectations and solve my unique problems.’ For those of us who grew up in the marketing world of mass and broadcast, this is a tall order. Connected CRM helps marketers unpack customer centricity for their organizations, providing real insight into the development of a framework for enterprise customer centricity; a framework that promises true sustainable advantage.”
—Tom Lamb, CMO, Lowe’s

“Never before has customer data been more available, more necessary to build sales and loyalty, and more confusing to act on. David shows exactly what needs to be done. It’s about time. And we should all thank him. A lot!”
—Steve Cone, EVP of Integrated Value and Strategy, AARP

“The marketers who truly learn to harness the power of customer analytics and big data will take the spoils in an increasingly digital age. Those who don’t will quickly find themselves on a growing heap of failed marketing plans.”
—Paul Guyardo, Chief Revenue and Marketing Officer, DIRECTV

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Specifications

Country
USA
Author
David S. Williams
Binding
Hardcover
EAN
9781118835807
Edition
1
IsAdultProduct
ISBN
1118835808
Label
Wiley
Manufacturer
Wiley
NumberOfItems
1
NumberOfPages
256
PublicationDate
2014-03-03
Publisher
Wiley
Studio
Wiley
Most Helpful Customer Reviews

This book shows many examples on the CRM field regarding to healthcare, finance, retailing, insurance industry , it is a good guideline for someone who want to know the application of CRM in the industry.
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