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Books > Business & Money > Marketing & Sales > Consumer Behavior > 1118937597
  1. Customer Analytics For Dummies
    Customer Analytics For Dummies
    Customer Analytics For Dummies
    Customer Analytics For Dummies
    Image(s) provided for illustrative purposes and may differ from the actual product
  2. Customer Analytics For Dummies

    [1118937597]
    Delivery: 10-20 Working Days
    Price R629.00

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Additional Information

The easy way to grasp customer analytics

Ensuring your customers are having positive experiences with your company at all levels, including initial brand awareness and loyalty, is crucial to the success of your business. Customer Analytics For Dummies shows you how to measure each stage of the customer journey and use the right analytics to understand customer behavior and make key business decisions.

Customer Analytics For Dummies gets you up to speed on what you should be testing. You'll also find current information on how to leverage A/B testing, social media's role in the post-purchasing analytics, usability metrics, prediction and statistics, and much more to effectively manage the customer experience. Written by a highly visible expert in the area of customer analytics, this guide will have you up and running on putting customer analytics into practice at your own business in no time.

  • Shows you what to measure, how to measure, and ways to interpret the data
  • Provides real-world customer analytics examples from companies such as Wikipedia, PayPal, and Walmart
  • Explains how to use customer analytics to make smarter business decisions that generate more loyal customers
  • Offers easy-to-digest information on understanding each stage of the customer journey

Whether you're part of a Customer Engagement team or a product, marketing, or design professional looking to get a leg up, Customer Analytics For Dummies has you covered.

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Specifications

Country
USA
Author
Jeff Sauro
Binding
Paperback
EAN
9781118937594
Edition
1
IsAdultProduct
ISBN
1118937597
Label
For Dummies
Manufacturer
For Dummies
NumberOfItems
1
NumberOfPages
336
PublicationDate
2015-02-02
Publisher
For Dummies
ReleaseDate
2015-01-23
Studio
For Dummies
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