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Direct Marketing: Strategy, Planning, Execution

R 3,413

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Direct Marketing: Strategy, Planning, Execution

The "master strategist of direct marketing" has enhanced his classic reference with a wealth of proven direct mail strategies for the Internet age. This eagerly awaited edition adds in-depth information on profitable use of the Web for direct response sales, as well as increased coverage of alternative media, infomercials, telemarketing, and database marketing.
Country USA
Brand McGraw-Hill Education
Manufacturer McGraw Hill
Binding Hardcover
ItemPartNumber Illustrated
UnitCount 1
UPCs 639785314905
EANs 0639785314905
ReleaseDate 0000-00-00

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