Tested Advertising Methods (5th Edition) (Prentice Hall

Tested Advertising Methods (5th Edition) (Prentice Hall Business Classics)

A legend in advertising for more than 60 years, John Caples still serves as a guide to generations of creative marketing people. Now his classic work on how to create successful advertising has been updated by respected advertising consultant Fred Hahn. It retains all the clarity, candid analysis, time-tested experience and invaluable award-winning ideas from the original, while bringing it right up-to-the-minute on the many new changes in the field.
Country USA
Brand Prentice Hall
Manufacturer Prentice Hall
Binding Paperback
ItemPartNumber 9780130957016
UnitCount 3
EANs 9780130957016
ReleaseDate 0000-00-00

Tested Advertising Methods (5th Edition) (Prentice Hall Business Classics)