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Books > Business & Money > Marketing & Sales > Advertising > 159555131X
  1. Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide
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  2. Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide

    Delivery: 10-20 Working Days
    Customer Ratings (87 reviews)
    Price R489.00

Additional Information

Duct Tape Marketing is the small business marketing road map - A collection of proven tools and tactics woven together in a step-by-step marketing system that shows small business owners exactly what to do to market and grow their businesses.

This guide combines insights gained from over twenty years of successfully working, in the field, with real-life small businesses.

There are no theoretical complexities presented in Duct Tape Marketing - just simple, effective and affordable marketing that sticks.

CAREFUL! Duct tape is a serious tool... it sticks where you put it. So are the ideas in this book. If you're ready to make a commitment and are willing to make something happen, John's book is a great place to start. --Seth Godin, author of Purple Cow

For all those who wonder why John Jantsch has become the leading advisor and coach to small businesses everywhere, Duct Tape Marketing is the answer. I have never read a business book that is as packed with hands-on, actionable information as this one. There are takeaways in every paragraph, and the success of John's blog is living proof that they work. Duct Tape Marketing should be required reading for anyone who is building a business, or thinking about it. --Bo Burlingham, editor-at-large, Inc. magazine, and author of Small Giants: Companies That Choose To Be Great Instead of Big

Duct Tape Marketing is a worthy addition to the growing library of how-to books on small business marketing -- concise, clear, practical, and packed with great ideas to boost your bottom line. --Bob Bly, author of The White Paper Handbook

With the world suffering from depleted reserves of trust, a business that sells plenty of it every day tends to create the most value. The great thing about trust as a product feature is that it delivers exceptional returns. With this book, John Jantsch has zeroed in on exactly what small businesses need to sell every day, every hour. --Ben McConnell, co-author of Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force

John Jantsch has provided small businesses with the perfect perspective for maximizing all marketing activities - offline and on. Jantsch has the plan to help you thrive in the world of business today. Read it, all your competitors will. --John Battelle, cofounding editor or Wired and author of The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture

Duct Tape Marketing is a great read for anyone in business. It has fresh ideas laid out in a practical and useable way. I highly recommend this book for growing any business. --Dr. Ivan Misner, Founder of BNI and Co-author of the New York Times bestseller, Masters of Networking

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John Jantsch
Thomas Nelson
Thomas Nelson
Thomas Nelson
Thomas Nelson
Most Helpful Customer Reviews

"When I talk to groups of small business owners at workshops," writes John Jantsch, "I will often make the statement that when you properly target your clients, you will discover that you no longer have to work with jerks." It's all about identifying, defining and focusing on your ideal client. Peter Drucker preached the big picture: focus on your primary customer. Now Jantsch helps you zero in with detailed intentionality.

Buy this book and bring it to your next staff meeting and explain why "marketing is an all-encompassing outlook that must inform every activity of your business."

If you agree that 50 percent of advertising and marketing doesn't work (but no one knows which 50 percent), this book will not only help you--it will change the way you've been thinking about your mission and your customers. Jantsch is no huckster--he's all about marketing integrity. "Copycat Marketing is chock full of problems, but primarily it is a problem because it is... Read more
Small business marketing plans, small business marketing, marketing, obvious, practical, SMART IDEAS, Simple Marketing Plans. I had not had this book 30 MINUTES and had already marked pages with flags to go back to. SIMPLE stuff like how to answer the phone to include a plug for your business, how to make professional emails with signature blocks (without the silly clip art images to dress it up thinking that was going to get attention) and even learned about "ostrich marketing"! I read many positive reviews and many negative reviews about this book before I bought it and almost didn't buy it because somebody said all it did was state the obvious over and over again. Well, like my review title says, sometimes you can't see the forest for the trees. I have two websites that are struggling, to say the least. Times are tough, not just for me. Folks who put down a book (or anything else) for being "easy" or "obvious" are clearly thinking of themselves. They didn't need that item or they... Read more
This book is actually a toolkit that will help you write your own business plan that will work. It will help you create new customers and sell more to your current customers. Duct Tape Marketing gives you dozens (if not hundreds) of methods that don't cost much and that you can get started on today.

You are in the business of marketing, no matter what service or product you are providing. Or at least you need to be if you want to grow much. This doesn't have to be complicated, you just need to have a system for getting our customers and prospects to:

know you
like you
trust you
contact you
and refer you

If you read this book and take notes throughout on your ideas and how you can apply the techniques, you will be well on the way to writing your own comprehensive marketing plan. Read every chapter and you will be ready to develop a plan that will be multi-touch, multi-medium, targeted, and sustained. It will differentiate your... Read more
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