Grande Expectations: A Year in the Life of Starbucks' Stock

Grande Expectations: A Year in the Life of Starbucks' Stock

Karen Blumenthal, like most people, is mystified by the stock market. Just why is it, she wonders, that seemingly good news can send a stock plummeting and bad news can send it skyrocketing again?

In Grande Expectations, she shows how money is made and lost by following one of Americaâ€™s hottest growth stocks, Starbucks, through a year of rapid store openings, fancy new drinks, and clever promotions, revealing how the many playersâ€”big and small investors, company management, analysts, and the mediaâ€”propel its shares up and down.

Blumenthal pulls back the curtain on the stock market to expose its quirks and inner workings, from the power of a penny of earnings and the unexpected impact of a stock split to the image-enhancing effects of a brand of bottled water. With a fly-on-the-wall, character-driven narrative, Grande Expectations not only makes investing interesting but also will help you make smarter and savvier investing choices by:

â€¢Understanding how big pension and mutual fund managers decide whether to buy more Starbucksâ€”or dump it

â€¢Seeing the unique ways that analysts and other finance professionals assess an investmentâ€”dissecting not only the numbers but also the companyâ€™s management, demographics, and global opportunities

â€¢Learning how Starbucks executives manage our expectations and keep excitement percolating about the businessâ€”and the stock

â€¢Watching how a stock is traded and how that might affect your buying or selling

â€¢Gleaning how multibillion-dollar private hedge funds make money on infinitesimal changes in a stockâ€™s price

â€¢Entering the dark, strange world of the short sellers

â€¢Realizing how different people can make absolutely opposite bets and all still come out ahead

Youâ€™ll come away with new insights into how the stock market really worksâ€”the power of expectations, stock buybacks, and profitsâ€”and explore Starbucksâ€™ phenomenal growth and whether it is sustainable. By unraveling the marketâ€™s mysteries, Grande Expectations shows how investing can be both profitable and understandable. Get ready for the ride of your lifeâ€”and a lifetime of fruitful stock market success.

Country	USA
Author	Karen Blumenthal
Binding	Paperback
EAN	9780307339720
Edition	Reprint
IsAdultProduct	0
ISBN	0307339726
Label	Crown Business
Manufacturer	Crown Business
MPN	black & white illustrations
NumberOfItems	1
NumberOfPages	320
PartNumber	black & white illustrations
PublicationDate	2008-09-30
Publisher	Crown Business
ReleaseDate	2008-09-30
Studio	Crown Business

Grande Expectations: A Year in the Life of Starbucks' Stock

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