How to Write Fundraising Materials That Raise More Money: The

How to Write Fundraising Materials That Raise More Money: The Art, the Science, the Secrets
- Used Book in Good Condition
You already know the most valuable trait for a successful fundraiser. That would be integrity. But what ranks second? It would have to be persuasiveness. Whether in writing, in person, or on the phone, you are CONSTANTLY making the case for your project or organization. And helping you hone your persuasive skills is at the heart of Tom Ahern's book. Ask him why he wrote it and he'll tell you this. Too many fundraisers both verbally and in writing fall flat when asked the question: Why should I support you? They stammer, equivocate, lapse into jargon they do everything but make a convincing case to the would-be donor. If that describes you, then your capital campaign, annual drive, planned giving program, even your website is raising far less than it could if you adopted Tom's field-tested advice for selling your mission and vision.
Country USA
Brand Brand: Emerson Church Publishers
Manufacturer Emerson & Church
Binding Paperback
UnitCount 1
EANs 9781889102313
ReleaseDate 0000-00-00

Country	USA
Brand	Brand: Emerson Church Publishers
Manufacturer	Emerson & Church
Binding	Paperback
UnitCount	1
EANs	9781889102313
ReleaseDate	0000-00-00

How to Write Fundraising Materials That Raise More Money: The Art, the Science, the Secrets