Seeing Through a Donor's Eyes: How to Make a Persuasive Case

Seeing Through a Donor's Eyes: How to Make a Persuasive Case for Everything from Your Annual Drive to Your Planned Giving Program to Your Capital Campaign
- Used Book in Good Condition
Why should I give you my hard-earned money? Effective fundraisers answer this essential question every time they ask for a gift. What's their secret to success? They have a winning case for support. As Tom Ahern, America's premier fundraising writer, makes clear, a case isn't some fancy argument you only develop for capital campaigns, when you're chasing millions. Successful donor newsletters, websites, annual reports, donor acquisition programs, email, direct mail, advertising, planned giving programs, and, yes, capital campaigns, too all have one thing in common: behind each stands a well-reasoned, emotionally satisfying case for support. Donors are sure to have questions. Your case gives you great answers. Complements Ahern's acclaimed book, How to Write Fundraising Materials that Raise More Money.
Country USA
Brand Brand: Emerson n Church Publishers
Manufacturer Emerson & Church
Binding Paperback
ItemPartNumber new-Dec04-2016-c0039394
UnitCount 1
EANs 9781889102344
ReleaseDate 0000-00-00

Country	USA
Brand	Brand: Emerson n Church Publishers
Manufacturer	Emerson & Church
Binding	Paperback
ItemPartNumber	new-Dec04-2016-c0039394
UnitCount	1
EANs	9781889102344
ReleaseDate	0000-00-00

Seeing Through a Donor's Eyes: How to Make a Persuasive Case for Everything from Your Annual Drive to Your Planned Giving Program to Your Capital Campaign