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How to Write Successful Fundraising Letters

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How to Write Successful Fundraising Letters

For busy fundraisers, writing letters of appeal can be confusing and laborious. Now, a guide from the nation's premier letter-writing tutor--direct mail expert Mal Warwick--shows fundraisers what makes the best letters work. Whether its general advice about the most effective mail strategies, or specific advice for those interested in the details of a direct mail campaign, Warwick keeps fundraisers on track when he reminds: "You're writing for results--not a Pulitzer Prize."
In How to Write Successful Fundraising Letters, Warwick's step-by-step model for writing a successful appeal walks you through the critical stages; his topics range from laying the groundwork for a prosperous campaign all the way through to the importance of thanking donors. Supported by an extensive collection of model letters, Warwick's no-nonsense, jargon-free work has helped thousands of fundraisers achieve results.

Read a review written by Charity Channel Founder/CEO Stephen C. Nill:

http://charitychannel.com/publish/templates/?a=471&z=25

Country	USA
Author	Mal Warwick
Binding	Paperback
Brand	Brand: Jossey-Bass
EAN	9780787956523
Edition	1
Feature	Used Book in Good Condition
ISBN	078795652X
Label	Jossey-Bass
Manufacturer	Jossey-Bass
NumberOfItems	1
NumberOfPages	224
PublicationDate	2001-02-20
Publisher	Jossey-Bass
Studio	Jossey-Bass
ReleaseDate	0000-00-00

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