Inside The Bottle: People, Brands, and Stories

Inside The Bottle: People, Brands, and Stories

Inside the Bottle: People, Brands, and Stories is an intimate and informative behind-the-scenes window to the global liquor and wine business by one of the industryâ€™s leading marketing gurus. As an industry insider and publisher of the popular blog, Booze Business, Arthur Shapiro provides a unique view that appeals to a diverse audience. Marketing, alcohol, and short story enthusiasts alike can learn from and laugh along with Shapiroâ€™s experiences. Inside the Bottle gives a sometimes shocking look at the U.S. alcohol industry in a conversational and entertaining style. It focuses on the key players, their relationships, and stories. Itâ€™s about marketing and sales, brand building, image and product excellence, and what it takes for a brand to win. Itâ€™s about how a successful industry has evolved and been fashioned.
Country USA
Brand Am Shapiro & Associates LLC
Manufacturer AM Shapiro & Associates LLC
Binding Paperback
ItemPartNumber Refer to Sapnet.
UnitCount 1
EANs 9780997618105
ReleaseDate 0000-00-00

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