Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets – Part Two of the Classic Marketing Series on Mainstream Customer Adoption (Collins Business Essentials)

Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers (Collins Business Essentials)

Escape Velocity

Zone to Win: Organizing to Compete in an Age of Disruption

Dealing with Darwin: How Great Companies Innovate at Every Phase of Their Evolution

Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers (Collins Business Essentials)

The Innovator's Solution: Creating and Sustaining Successful Growth

The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail (Management of Innovation and Change)

The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail (Management of Innovation and Change)

Monetizing Innovation: How Smart Companies Design the Product Around the Price

From Impossible To Inevitable: How Hyper-Growth Companies Create Predictable Revenue