Integrity Selling for the 21st Century: How to Sell the Way

Integrity Selling for the 21st Century: How to Sell the Way People Want to Buy

â‚¬Å“I have observed several hundred salespeople who were taught to use deceptive practices like â‚¬Ëœbait and switchâ‚¬ and encouraged to play negotiation games with customers... In the same industry, I have observed countless people who had been taught to sell with high integrity. Ironically, their customer satisfaction, profit margins, and salesperson retention were significantly higher.â‚¬Â â‚¬" Ron Willingham

If youâ‚¬ve tried manipulative, self-focused selling techniques that demean you and your customer, if youâ‚¬ve ever wondered if selling could be more than just talking people into buying, then Integrity Selling for the 21st Century is the book for you. Its concept is simple: Only by getting to know your customers and their needs â‚¬" and believing that you can meet those needs â‚¬" will you enjoy relationships with customers built on trust. And only then, when you bring more value to your customers than you receive in payment, will you begin to reap the rewards of high sales.

Since the publication of Ron Willinghamâ‚¬s enormously successful first book, Integrity Selling, his sales program has been adopted by dozens of Fortune 500 companies, such as Johnson & Johnson and IBM, as well as the American Red Cross and the New York Times. In his new book, Integrity Selling for the 21st Century, Willingham explains how his selling system relates to todayâ‚¬s business climate â‚¬" when the need for integrity is greater than ever before.

Integrity Selling for the 21st Century teaches a process of self-evaluation to help you become a stellar salesperson in any business climate. Once youâ‚¬ve established your own goals and personality traits, youâ‚¬ll be able to evaluate them in your customers and adapt your styles to create a more trusting, productive relationship.

Drawing upon Willinghamâ‚¬s years of experience and success stories from sales forces of the more than 2,000 companies that have adopted the Integrity Selling system, Ron Willingham has created a blueprint for achieving success in sales while staying true to your values.
Country USA
Brand Currency
Manufacturer Currency Doubleday
Binding Hardcover
ItemPartNumber 9780385509565
Color White
ReleaseDate 2003-06-17
UnitCount 1
EANs 9780385509565

Country	USA
Brand	Currency
Manufacturer	Currency Doubleday
Binding	Hardcover
ItemPartNumber	9780385509565
Color	White
ReleaseDate	2003-06-17
UnitCount	1
EANs	9780385509565

Integrity Selling for the 21st Century: How to Sell the Way People Want to Buy

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