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Kleppner's Advertising Procedure

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Kleppner's Advertising Procedure

An all-inclusive introduction to the exciting and dynamic world of advertising.

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Kleppnerâ€™s Advertising Procedure introduces readers to advertising by providing insight from professionals and recent examples that highlight the best advertisements and promotional techniques. This text also provides readers with a clear, comprehensive look at the roles practitioners play from three key perspectives: a firmâ€™s marketing/advertising department, an ad agency professional, and media executives.

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The eighteenth edition reflects how new media has changed advertising.
Country USA
Brand PEARSON EDUCATION
Manufacturer Pearson
Binding Hardcover
ItemPartNumber 9780136110828
UnitCount 1
EANs 9780136110828
ReleaseDate 0000-00-00

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