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Kleppner's Advertising Procedure

Kleppner's Advertising Procedure

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Product Description

Kleppner's Advertising Procedure

An all-inclusive introduction to the exciting and dynamic world of advertising.

 

Kleppner’s Advertising Procedure introduces readers to advertising by providing insight from professionals and recent examples that highlight the best advertisements and promotional techniques. This text also provides readers with a clear, comprehensive look at the roles practitioners play from three key perspectives: a firm’s marketing/advertising department, an ad agency professional, and media executives.

 

The eighteenth edition reflects how new media has changed advertising.

Technical Specifications

Country
USA
Brand
PEARSON EDUCATION
Manufacturer
Pearson
Binding
Hardcover
PartNumber
9780136110828
Height
11
Length
8.8
Weight
4.34972042926
Width
1.4
NumberOfItems
1

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