L.L. Bean: The Making of an American Icon

L.L. Bean: The Making of an American Icon

L. L. Bean is one of only a handful of American companies to have attained almost legendary status in the minds of its consumers. Thanks to the integrity of its product line, consistently strong brand association, and the ability to change with customers' needs, L. L. Bean embodies the best qualities long associated with traditional American living: rugged individualism, stubborn determination, and simple ingenuity. Written by Leon Gorman, grandson of founder L. L., this is the first authoritative, true-to-life account of the iconic retailer and its quirky history and culture. This engaging account candidly reveals Gorman's behind-the-scenes struggles to preserve the identity that built Bean as he also opened the door to needed change. Woven throughout the narrative are themes that will resonate with managers and general readers alike: how to shape a powerhouse brand around bedrock beliefs and values, how to balance growth and tradition, and how to craft and preserve an authentic corporate identity.
Country USA
Brand Harvard Business Review Press
Manufacturer Harvard Business Review Press
Binding Hardcover
ItemPartNumber 9781578511839
UnitCount 1
EANs 9781578511839
ReleaseDate 0000-00-00

Country	USA
Brand	Harvard Business Review Press
Manufacturer	Harvard Business Review Press
Binding	Hardcover
ItemPartNumber	9781578511839
UnitCount	1
EANs	9781578511839
ReleaseDate	0000-00-00

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