Laughing@Advertising
Product Description
Laughing@Advertising
Bob Hoffman has been called "The most provocative man in advertising."Â Laughing@Advertising is a collection of his most hilarious and outrageous blog posts, essays, and other unfashionable commentary. In Laughing@Advertising Hoffman is out to disrupt the disruptors -- those somber, imperious souls who have made marketing and advertising such an earnest and humorless endeavor. Laughing@Advertising may be the most raucous, injudicious book about the ad industry you've read. And in some unwholesome, subversive way the truest and funniest.
Technical Specifications
You might also like
The Choice Factory: 25 behavioural biases that influence what we buy
Marketers Are From Mars, Consumers Are From New Jersey
101 Contrarian Ideas About Advertising
Frenemies: The Epic Disruption of the Ad Business (and Everything Else)
Digital Darwinism: Survival of the Fittest in the Age of Business Disruption (Kogan Page Inspire)
One Plus One Equals Three: A Masterclass in Creative Thinking
How Brands Grow: What Marketers Don't Know
How Brands Grow: Part 2: Emerging Markets, Services, Durables, New and Luxury Brands
The Anatomy of Humbug: How to Think Differently about Advertising