Escaping the Price-Driven Sale: How World Class Sellers Create Extraordinary Profit
This best-selling, brief text introduces marketing through the lens of creating value for customers.
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With engaging real-world examples and information, Marketing: An Introduction shows readers how customer value—creating it and capturing it—drives every effective marketing strategy.
| Country | USA |
| Brand | Prentice Hall |
| Manufacturer | Pearson College Div |
| Binding | Paperback |
| ItemPartNumber | 9780132744034 |
| UnitCount | 1 |
| EANs | 9780132744034 |
| ReleaseDate | 0000-00-00 |