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Marketing: Real People, Real Choices (7th Edition)

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Marketing: Real People, Real Choices (7th Edition)

Real people, real choicesâ€“give students a real feel for marketing.

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Marketing: Real People, Real Choicesis the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday. This reader-friendly text conveys timely and relevant material in a dynamic presentation, highlighting how marketing concepts are implemented, and what they mean in the marketplace.

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The seventh edition includes more information on marketing metrics, todayâ€™s new approach to advertising and promotions, and an increased emphasis on the links between marketing principles and the real world.
Country USA
Brand Pearson
Manufacturer Pearson
Binding Paperback
ItemPartNumber 9780132176842
EANs 9780132176842
ReleaseDate 0000-00-00

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