Marketing Warfare: 20th Anniversary Edition: Authors'

Marketing Warfare: 20th Anniversary Edition: Authors' Annotated Edition

The book that changed marketing forever is now updated for the new millennium

In 1986, Marketing Warfare propelled the industry into a new, modern sensibility and a world of unprecedented profit. Now, two decades later, this Annotated Edition provides the latest, most powerful tactics that have become synonymous with the names Ries and Trout. New content includes in-depth analyses of some of the biggest marketing successes and blunders of the past two decadesâ€•including Volkswagen, Sony, Coca Cola, Budweiser, IBM, and McDonaldsâ€•along with annotated reproductions of winning and losing ads.
Country USA
Brand McGraw-Hill Education
Manufacturer McGraw-Hill Education
Binding Hardcover
ItemPartNumber 9780071460828
UnitCount 1
EANs 9780071460828
ReleaseDate 0000-00-00

Marketing Warfare: 20th Anniversary Edition: Authors' Annotated Edition