Books > Self Service > Custom Stores > 5edb3046-f9c1-4621-85f5-a4f7c2464a28_0 > 5edb3046-f9c1-4621-85f5-a4f7c2464a28_8001 > Springer Business & Finance Resources > Marketing
Meta-Luxury: Brands and the Culture of Excellence
Product ID: 0230293573
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Product Description
Meta-Luxury: Brands and the Culture of Excellence
- Used Book in Good Condition
Meta-Luxury sets out to define the ultimate meaning of true luxury, exploring it as both a culture and business model. Through the concept of Unique Achievement and the drivers of Craftsmanship, Focus, History and Rarity, the authors examine what is at the heart of true luxury through a unique series of conversations.
Technical Specifications
Country
USA
Brand
MACMILLAN
Manufacturer
Palgrave Macmillan
Binding
Hardcover
PartNumber
33722368
Height
0.8
Length
9.3
Weight
1.54103121138
Width
6.4
ReleaseDate
2012-04-26T00:00:01Z
NumberOfItems
1









