Restaurant Success by the Numbers, Second Edition: A

Restaurant Success by the Numbers, Second Edition: A Money-Guy's Guide to Opening the Next New Hot Spot

This one-stop guide to opening a restaurant from an accountant-turned-restaurateur shows aspiring proprietors how to succeed in the crucial first year and beyond.

Ninety percent of all restaurants fail, and those that succeed happened upon that mysterious X factor, right? Wrong! A man of many hatsâ‚¬"money-guy, restaurant owner, and restaurant consultantâ‚¬"Roger Fields shows how a restaurant can survive its first year and keep diners coming back for years. Featuring real-life start-up stories (including many of the authorâ‚¬s own), this comprehensive how-to walks readers through the logistics of opening a restaurant: concept, location, menu, ambiance, staff, and, most important, profit. Updated to address current trends such as food trucks and to tackle online opportunities (and pitfalls!) including Groupon, Yelp, and Twitter, Restaurant Success by the Numbers remains a critical resource for navigating the food industry. Opening a restaurant isnâ‚¬t easy, but this realistic dreamerâ‚¬s guide helps set the table for lasting success.
Country USA
Brand Ten Speed Press
Manufacturer Ten Speed Press
Binding Paperback
ItemPartNumber FLBOOKSTOREPK9781607745587
Color White
ReleaseDate 2014-07-15
UnitCount 1
UPCs 884820756633
EANs 8601411296451

Restaurant Success by the Numbers, Second Edition: A Money-Guy's Guide to Opening the Next New Hot Spot