Scenario Planning - Revised and Updated: The Link Between

Scenario Planning - Revised and Updated: The Link Between Future and Strategy

Recent research in the field of business strategy has shown that strategic flexibility can be achieved through a scenario planning perspective for long-term competition and performance. The authors have drawn upon examples and case studies to develop a new model for scenario planning that is closely integrated with strategy and innovation.
Country USA
Brand MACMILLAN
Manufacturer Palgrave Macmillan
Binding Hardcover
ItemPartNumber new-Nov09usbook-2017-c023113
Model new-Nov09usbook-2017-c023113
ReleaseDate 2009-04-28
UnitCount 1
EANs 9780230579194

Scenario Planning - Revised and Updated: The Link Between Future and Strategy